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Dating Apps

Swiping loops, validation, and dating on purpose.

12 published · 3 new every week

Dating on purpose, if you go back

A rule survives a lonely Sunday only if it is written down, has a number in it, and does not require you to decide anything at the time. Here are six that qualify.

6 min read · 20 Sept 2026

Rejection, validation and your self-worth

A match count measures a market's response to six photographs. It is not a measurement of you, and the fastest way to feel that rather than know it is to stop collecting the number.

6 min read · 17 Sept 2026

Meeting people away from the apps

Pick two routes, put them in the calendar as recurring, and judge them on whether you would still go if nobody attractive turned up. That test picks better than interest does.

6 min read · 15 Sept 2026

Variable rewards and the swipe

Unpredictable rewards keep a behaviour going wherever they have been tested, and nobody has tested them inside a dating app. Here is what is mechanism, what is allegation and what is evidence.

7 min read · 13 Sept 2026

You redownloaded the app. What now?

Do not delete it in a panic tonight. Spend ten minutes finding out which door it came through, close that one door, then delete again tomorrow in daylight.

6 min read · 10 Sept 2026

When do you open them?

The trigger is almost never a time of day. It is a state. A ten second log kept for one week finds yours, and the answer is usually in the hour before.

6 min read · 8 Sept 2026

The first two weeks off dating apps

The hard part is not wanting them, it is the quiet. Three predictable moments send people back, and all three are easier if you know they are coming.

6 min read · 6 Sept 2026

Telling friends you are off the apps

One sentence, said once, with no reasons attached. Then a prepared line for the "you'll never meet anyone" reply, so you are not improvising it in a pub.

6 min read · 3 Sept 2026

Deleting the apps, and what to do instead

Cancel the subscription, delete the account inside the app, then remove it and block the reinstall. Four steps, in that order, so it stays deleted.

6 min read · 1 Sept 2026

Putting the app down mid-swipe

Stand up, put the phone in another room, and say the time out loud. Then write a stop rule for next time, because minute twenty is too late to invent one.

6 min read · 30 Aug 2026

Are dating apps making things worse for you?

The research cannot answer this for you, because it compares users with non-users at a single moment. A two week test on yourself can get closer.

6 min read · 27 Aug 2026

How to stop compulsively swiping

Get four numbers from last month: hours in the apps, real conversations, dates you went on, and dates you enjoyed. That arithmetic answers most of it.

6 min read · 25 Aug 2026

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